Creative Augmentation ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website creativeaugmentation.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto. Please read this privacy policy carefully.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect via the website includes:
- Personal Data: Personally identifiable information, such as your name, email address, phone number, and contact details that you voluntarily provide to us when you register on the website, make a purchase, fill out a form, or otherwise contact us
- Derivative Data: Information our servers automatically collect when you access the website, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the website
- Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services
2. Amazon Integration
We are an Amazon advertising agency. On behalf of our clients, and only with their explicit authorisation, we access data through the Amazon Advertising API and the Amazon Selling Partner API ("Amazon SP-API"). This section specifically addresses how we handle data obtained through Amazon's APIs.
- No Buyer Personal Data: We do not request, receive, or store Personally Identifiable Information (PII) about Amazon buyers. We have not applied for any of Amazon's Restricted roles, and we do not use Restricted Data Tokens. We hold no customer names, shipping addresses, email addresses, or phone numbers from Amazon
- What We Access: Advertising performance data (campaigns, ad groups, keywords, search terms, spend, sales, ACOS), product catalogue and pricing data, inventory levels, and aggregated sales, traffic and search-query metrics. This is business data about our client's own account — it does not identify any individual shopper
- Authorisation: We only ever access an Amazon account that has explicitly authorised us through Amazon's official OAuth consent flow. We never ask for, and never accept, a client's Amazon login credentials. Authorisation can be revoked by the client at any time — from their Creative Augmentation account portal (account.creativeaugmentation.com → Revoke Amazon access), from Seller Central, or from the Amazon Ads console
- Strict Client Separation: Each client's Amazon data is stored in a separate, isolated data store and is used only to manage that client's own campaigns. We do not pool, aggregate, benchmark, or share one client's Amazon data with any other client, or with any third party
- Data Protection: All Amazon data is encrypted in transit and at rest. Access is restricted to authorised personnel on a need-to-know basis, reviewed regularly
- Compliance: We comply with the Amazon Advertising API License Agreement, the Amazon Ads Data Protection Policy and Acceptable Use Policy, and the Amazon Selling Partner API Data Protection Policy and Acceptable Use Policy at all times
3. How We Use AI
We use large language models to help deliver our service. Specifically:
- Reporting Chat: answering your questions about your own advertising data
- Search-Term Classification: labelling your search terms as branded, competitor, or generic
- Optimisation Recommendations: suggesting bid and budget changes
What the models see. Only your own Amazon advertising data — never another client's. We do not use your data to train AI models, and our AI providers do not train on it.
Accuracy. AI-generated classifications, insights and recommendations are estimates, not guarantees. They can be wrong. Any classification can be reviewed and overridden by a human, and we apply automated validation checks and guardrails before any change reaches your Amazon account.
Automated changes. Where you have enabled automation, we may adjust bids and budgets on your behalf. Every automated change is bounded by limits you configure (minimum and maximum bid, maximum budget), is subject to cooldown periods, and is logged.
Data freshness. Reporting data is refreshed at least daily. Amazon itself restates advertising figures for up to 14 days after the fact, so recent numbers may change.
4. How We Use Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. We may use information collected about you via the website to:
- Provide, operate, and maintain our website and services
- Improve, personalise, and expand our website and service offerings
- Understand and analyse how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, for customer service, updates, and other website-related information
- Send you newsletters, marketing, and promotional communications (with your consent)
- Process your transactions and manage your orders
- Find and prevent fraud
5. Data Storage & Security
We use commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through our website.
- All data is stored on secure servers with encryption at rest and in transit
- Access to personal data is restricted to authorised personnel who need it to perform their job functions
- We regularly review and update our security practices to ensure ongoing protection
- We use SSL/TLS encryption for all data transmissions between your browser and our servers
However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach, we will notify affected users in accordance with applicable law.
6. Your Rights (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Creative Augmentation aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data. You have the following rights:
- Right of Access: You have the right to request copies of your personal data
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions
- Right to Object: You have the right to object to our processing of your personal data, under certain conditions
We will respond to all legitimate requests within one month. If you wish to exercise any of these rights, please contact us at mail@creativeaugmentation.in.
7. Third-Party Sharing
We do not sell, trade, rent, or otherwise share your personal information with unauthorised third parties. We may share your information only in the following situations:
- Service Providers: We may share your information with third-party service providers that perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance
- Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business
We will never sell or misuse your personal information for purposes unrelated to the services we provide.
Subprocessors. We use the following providers to process data on our behalf. Each is bound by contractual confidentiality and security obligations, and none of them use your data to train their models:
- Google Cloud Platform — hosting, data warehousing (BigQuery) and AI models (via Vertex AI); primary region India (asia-south1)
- Amazon Web Services — receipt and buffering of Amazon Marketing Stream advertising data (Kinesis Data Firehose and S3, encrypted, retained for a maximum of 90 days) before transfer into our data warehouse; processed in the EU (Ireland) and the United States
- Razorpay — payment processing; processed in India
We keep this list current and will update it before adding a new subprocessor that processes client data.
8. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us immediately. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.
9. Direct Marketing
We may use your information to send you newsletters, promotional materials, and other communications related to our services. This includes:
- Email newsletters about industry updates, tips, and best practices
- Promotional offers and discounts on our services
- Updates about new features or service offerings
- Invitations to webinars, events, or consultations
You can opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at mail@creativeaugmentation.in. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your account or our services.
10. Policy Updates
We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this page.
Your continued use of the website after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If you have questions or concerns about this Privacy Policy, please contact us at mail@creativeaugmentation.in.